Activating Comfort's repositioning in Brazil
With the aim of involving consumers in Comfort's repositioning as an ally in the treatment of consumer's most treasured garmets, we created DeuLook, a digital experience where consumers could:
- Identify their style through gamification
- Access personalized looks and a capsule wardrobe customized to their tastes and style.
- Connect with other users with similar styles to exchange garments and ideas.
The activity was able to surpass the goals set by the campaign with 3 times its magnitude