With the aim of involving consumers in Comfort's repositioning as an ally in the treatment of consumer's most treasured garmets, we created DeuLook, a digital experience where consumers could:

• Identify their style through gamification
  
• Access personalized looks and a capsule wardrobe customized to their tastes and style.
• Connect with other users with similar styles to exchange garments and ideas.

The activity was able to surpass the goals set by the campaign with 3 times its magnitude